What is Shuddh Swad?
Shuddh Swad is a fresh, youth-led food brand born in Adra, Purulia (West Bengal), offering hygienic and authentic traditional snacks—like thekua, banana chips, and makhana (fox nuts)—crafted with modern quality standards and available year-round, not just for festivals
Before their website even went live, the brand garnered a lot of attention thanks to its exclusive Instagram reel launch. Many fans were moved by their content, which included candid storytelling, packaging steps, and behind-the-scenes videos. The startup gained tens of thousands of followers as a result, demonstrating how genuine social media storytelling can increase brand anticipation and credibility.
The founder of ShuddhSwad, Jayanta, came up with the business concept when he was just 16 years old and used Instagram to record every step of the process, from creating packaging to obtaining a food licence. Though not publicly identified, his co-founder shares his goal of reaching the lofty ₹1 crore revenue target in the first year.
Why Brands Care:
Pre-Launch Visibility: Building anticipation through transparent content even before sales begin.
Emotional Connection: Audiences relate more to genuine stories than polished ads.
Community Building: Turning followers into supporters and future customers.
Agile and Cost-Effective: Leveraging low-cost platforms like Instagram to create buzz.
Shuddh Swad Thekua isn’t just serving snacks—it’s serving a powerful lesson: that authentic storytelling, combined with social media strategy, can propel grassroots startups into trending sensations overnight.
Let me know if you’d like to explore their social media tactics in detail or explore other startup marketing success stories!
The information in this article is based on publicly available sources, news reports, and the brand’s social media presence at the time of writing. Details about the founders, operations, and revenue goals of Shuddh Swad Thekua may evolve over time. Readers are advised to verify specifics through official channels or the brand’s website/social media before drawing conclusions or making business decisions.